Proven D2C Growth Through Performance Marketing
Explore real D2C performance marketing case studies that showcase proven strategies, measurable ROI, and growth-driven results. Learn what works and apply it to your business.
MUMBAI ● SRI LANKA ● USA ● AUSTRALIA ● UK
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Ekana
Ekana is a D2C women’s apparel brand specializing in sarees and suit sets, catering to a value-conscious yet quality-driven audience in the Indian ethnic wear market.
At the start of January 2025, Ekana faced clear growth limitations:
- Monthly revenue capped at ₹10–15 lakhs
- Over 70% dependency on just 3 products for sales
- Limited scalability and high risk due to lack of category diversification
Thrivix Media Solutions implemented a structured D2C scaling strategy, focusing on both stability and aggressive growth:
- Identified and strengthened key strategic levers to boost overall sales
- Executed festive and sale-led performance campaigns to drive volume spikes
- Conducted multi-category and multi-product testing at scale
- Simultaneously scaled high-performing SKUs while cutting underperformers
- Shifted focus to products delivering strong ROAS with long-term scalability
Starting July 2025, these strategies were executed with controlled scaling and continuous performance optimization.
- 50%+ jump in monthly revenue, scaling rapidly to ₹90 lakhs/month
- Further growth to ₹1.1+ crore in consistent monthly revenue
- Achieved and maintained a ROAS of 5–6 over the last 6–8 months
- Reduced dependency on a few products by successfully scaling multiple categories
- On peak sale days:
- ₹69,000/day ad spend
- ₹11.9 lakhs/day in revenue generated
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Onyx
Onyx is a Sri Lankan nutrition brand specializing in protein powders and high-protein oats, catering to fitness-focused and health-conscious consumers.
Onyx partnered with Thrivix Media Solutions to launch their first performance marketing campaigns in October 2025, with the objective of:
- Establishing profitable acquisition from day one
- Maintaining strong efficiency while testing and scaling in a new market
We implemented a performance-led D2C strategy focused on:
- High-intent conversion campaigns
- Product-level testing and budget optimization
- Continuous creative and audience refinement to improve purchase efficiency
Campaigns were closely monitored to ensure profitability while scaling gradually.
- Average ROAS of ~7 (6.99 consistent) over the last 3 months
- Cost per Purchase: $2.8 – $3
- Total Ad Spend: ~$1,000
- Net Revenue Generated: ~$8,900 in 3 months
- Strong campaign efficiency with profitable, scalable growth from launch
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Ribbonize
Ribbonize is a B2B ribbon manufacturing brand that expanded into D2C, offering a wide range of ribbons for small artists, wedding planners, hamper curators, and creative businesses.
As a niche product category, Ribbonize faced the challenge of:
- Identifying and reaching highly specific audience segments
- Educating customers on multiple use-cases of ribbons
- Successfully scaling a traditionally B2B product into a D2C business model
Thrivix Media Solutions implemented a focused D2C growth strategy:
- Built structured performance campaigns across multiple ribbon categories
- Segmented audiences based on use-cases (artists, weddings, gifting, packaging)
- Developed and optimized content highlighting practical applications of ribbons for each target group
- Scaled campaigns based on category-level performance and purchase behavior
- ~₹60 lakhs in annual D2C revenue generated
- Total ad spend: ₹11,50,500
- Strong validation of the D2C channel in a niche market
- Consistent, scalable growth driven by audience-specific content and category-led campaigns
