Proven B2B Growth Through Performance Marketing
Explore real B2B performance marketing case studies that showcase proven strategies, measurable ROI, and growth-driven results. Learn what works and apply it to your business.
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Chemco Industries
Chemco Industries is a leading manufacturer specializing in PET Preforms and sanitary-grade menstrual cups, serving diverse B2B clients across packaging, FMCG, and allied industries.
Chemco Industries required a dual-channel growth strategy to:
- Strengthen brand visibility through performance marketing
- Generate high-intent, decision-maker–level B2B leads via direct outreach
- Improve lead quality and reduce overall cost per lead across digital platforms
Thrivix Media Solutions executed an integrated B2B growth strategy involving:
- Performance marketing campaigns focused on brand awareness and lead generation
- A targeted LinkedIn outreach campaign with 1,200+ personalized reach-outs, aimed at:
- Purchase Managers
- NPD Heads
- Packaging Engineers
- Founders & Key Decision Makers
- Google Ads optimization, combining:
- Generic and exact-match keywords
- Location-specific search terms (e.g., PET Preforms in Ahmedabad, PET Preforms in Chennai)
- Intent-based keyword structuring to expand reach while lowering CPL
- 15+ qualified per month with B2B responses organically, opening multiple new business opportunities
- Google Ads lead quality improved to 35–45% qualified leads, compared to ~10% earlier
- Reduced overall CPL through refined keyword and location targeting
- Stronger engagement from relevant, decision-making profiles
Users
Users
Users
Jaggi Exports
Jaggi Exports is a restaurantware export company supplying Indian restaurantware to restaurants across USA, Canada, and Australia, with a strong focus on Indian cuisine establishments.
The primary challenge was to:
- Reach and engage Indian restaurant owners in international markets
- Generate qualified B2B leads for niche Indian restaurantware products
- Improve lead quality while reducing overall cost per lead (CPL)
Thrivix Media Solutions implemented a structured international B2B lead generation strategy:
- Created product-focused creatives showcasing a wide range of Indian restaurantware
- Used clear, intent-driven CTAs tailored for restaurant owners
- Launched country-specific campaigns across USA, Canada, and Australia
- Tested multiple audience and creative combinations to identify top performers
- Consolidated winning audiences into a single optimized campaign to improve scale and reduce CPL
- Implemented regular funnel optimization to improve lead-to-conversion rates
- Initial CPL: ~₹950 with ~10% lead qualification
- Optimized CPL: ~₹200 per lead
- Lead Qualification Rate improved to 35–40%
- Consistent funnel improvements led to regular monthly purchases
- Delivered sustainable growth over 15–18 months of continuous optimization
