Proven B2C Growth Through Performance Marketing
Explore real B2C performance marketing case studies that showcase proven strategies, measurable ROI, and growth-driven results. Learn what works and apply it to your business.
MUMBAI ● SRI LANKA ● USA ● AUSTRALIA ● UK
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Arihant Furniture
Arihant Furniture is a trusted manufacturer of premium home furnishings and custom interiors, with over 25 years of expertise. The brand specializes in mattresses, sofas, and a wide range of furniture solutions, catering to both functional and aesthetic home needs.
Despite a strong offline reputation, Arihant Furniture faced challenges in:
- Clearly identifying and targeting the right local audience
- Driving consistent footfalls to their experience center through digital channels
Thrivix Media Solutions implemented a hyper-local performance marketing strategy, focusing on:
- Geo-targeted campaigns within a 6–8 km radius
- Lead-generation ads optimized for intent and store visits
- Continuous creative and audience optimization to improve lead quality
- ~1,000–1,200 leads generated per month
- 3-month average (Oct–Dec): 1,200 leads/month
- Average Cost Per Lead (CPL): ₹81
- Consistent improvement in lead quality and engagement
- Noticeable increase in experience center footfall
Users
Users
Users
Bespoke
Bespoke is an international travel brand focused on curated overseas tours, targeting specific regions within the USA, with a strong emphasis on culturally tailored travel experiences.
The primary challenge was to:
- Accurately reach Gujarati and Marwadi NRI audiences in the USA
- Position international tours in a culturally relevant manner (including “Maharaj”-led or community-focused travel)
- Reduce high cost per lead while maintaining lead quality
Thrivix Media Solutions implemented a culturally optimized Meta performance marketing strategy:
- Created Gujarati- and English-language creatives tailored for NRI audiences
- Optimized language, interests, and community-based targeting within Meta audiences
- Conducted multiple creative and audience tests to identify high-performing combinations
- Scaled campaigns based on performance while continuously refining messaging
- CPL reduced from ₹590 to ₹120
- 70% of leads from Gujarati & Marwadi audiences
- Began generating a minimum of 2 conversions per month
- Established a consistent and scalable flow of qualified leads for international tours
Users
Users
Users
Merraki Studios
Merraki Studios is a luxury bridal and designer wear showroom in Malad, offering curated bridal lehengas, siders, and premium designer collections for high-end wedding shoppers.
The key challenge was to:
- Increase qualified footfalls at the Malad showroom
- Attract a luxury bridal audience, not just nearby walk-ins
- Improve average order value (AOV) for big-ticket bridal purchases
Thrivix Media Solutions executed a luxury-focused, geo-targeted performance strategy:
- Launched Instagram and WhatsApp–based geo-targeted campaigns to drive showroom visits
- Ran strategic offers (up to 50% on non-moving inventory) to increase conversions without diluting the brand
- Created premium, luxury-led content for new bridal and designer collections
- Built awareness for bridal lehengas, siders, and other designer wear, not just entry-level products
- Purposefully expanded targeting beyond a 3 km radius to attract high-intent luxury buyers from premium localities
- Significant increase in showroom footfalls from both nearby and premium areas such as Cuffe Parade and Churchgate
- Average Order Value (AOV) increased:
- From ₹22,000–₹30,000
- To ₹45,000–₹1,25,000 for luxury bridal lehengas
- Strong improvement in lead quality and high-ticket conversions
