Proven B2C Growth Through Performance Marketing

Explore real B2C performance marketing case studies that showcase proven strategies, measurable ROI, and growth-driven results. Learn what works and apply it to your business.

MUMBAI ● SRI LANKA ● USA ● AUSTRALIA ● UK

Our Clients Hall of Fame

Arihant Furniture

Arihant Furniture is a trusted manufacturer of premium home furnishings and custom interiors, with over 25 years of expertise. The brand specializes in mattresses, sofas, and a wide range of furniture solutions, catering to both functional and aesthetic home needs.

Despite a strong offline reputation, Arihant Furniture faced challenges in:

  • Clearly identifying and targeting the right local audience
  • Driving consistent footfalls to their experience center through digital channels

Thrivix Media Solutions implemented a hyper-local performance marketing strategy, focusing on:

  • Geo-targeted campaigns within a 6–8 km radius
  • Lead-generation ads optimized for intent and store visits
  • Continuous creative and audience optimization to improve lead quality
  • ~1,000–1,200 leads generated per month
  • 3-month average (Oct–Dec): 1,200 leads/month
  • Average Cost Per Lead (CPL): ₹81
  • Consistent improvement in lead quality and engagement
  • Noticeable increase in experience center footfall

Users

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Users

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Users

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Bespoke

Bespoke is an international travel brand focused on curated overseas tours, targeting specific regions within the USA, with a strong emphasis on culturally tailored travel experiences.

The primary challenge was to:

  • Accurately reach Gujarati and Marwadi NRI audiences in the USA
  • Position international tours in a culturally relevant manner (including “Maharaj”-led or community-focused travel)
  • Reduce high cost per lead while maintaining lead quality

Thrivix Media Solutions implemented a culturally optimized Meta performance marketing strategy:

  • Created Gujarati- and English-language creatives tailored for NRI audiences
  • Optimized language, interests, and community-based targeting within Meta audiences
  • Conducted multiple creative and audience tests to identify high-performing combinations
  • Scaled campaigns based on performance while continuously refining messaging
  • CPL reduced from ₹590 to ₹120
  • 70% of leads from Gujarati & Marwadi audiences
  • Began generating a minimum of 2 conversions per month
  • Established a consistent and scalable flow of qualified leads for international tours

Users

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Users

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Users

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Merraki Studios

Merraki Studios is a luxury bridal and designer wear showroom in Malad, offering curated bridal lehengas, siders, and premium designer collections for high-end wedding shoppers.

The key challenge was to:

  • Increase qualified footfalls at the Malad showroom
  • Attract a luxury bridal audience, not just nearby walk-ins
  • Improve average order value (AOV) for big-ticket bridal purchases

Thrivix Media Solutions executed a luxury-focused, geo-targeted performance strategy:

  • Launched Instagram and WhatsApp–based geo-targeted campaigns to drive showroom visits
  • Ran strategic offers (up to 50% on non-moving inventory) to increase conversions without diluting the brand
  • Created premium, luxury-led content for new bridal and designer collections
  • Built awareness for bridal lehengas, siders, and other designer wear, not just entry-level products
  • Purposefully expanded targeting beyond a 3 km radius to attract high-intent luxury buyers from premium localities
  • Significant increase in showroom footfalls from both nearby and premium areas such as Cuffe Parade and Churchgate
  • Average Order Value (AOV) increased:
    • From ₹22,000–₹30,000
    • To ₹45,000–₹1,25,000 for luxury bridal lehengas
  • Strong improvement in lead quality and high-ticket conversions

Users

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Users

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Users

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Frequently Asked Questions

We work best with D2C, B2C, and B2B brands at the 0–1 and 1–10 stage that are focused on profitable, repeatable growth—not vanity metrics. If you care about CAC, ROAS, lead quality, and long-term scalability, we’re a strong fit.

We don’t guarantee numbers upfront. Instead, every engagement starts with a 21–35 day performance experiment to validate your offer, creatives, funnels, and lead quality. Once we see what’s working profitably, we scale with clarity and control.

Most agencies stop at running ads. We don’t.Thrivix goes beyond the ad account—into tracking, landing pages, funnels, sales handoffs, and conversion bottlenecks. Performance isn’t about traffic alone; it’s about systems that convert consistently.

We work across Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and TikTok Ads, choosing platforms based on where intent, attention, and scale opportunities exist for your audience. Platform selection is strategy-led, not trend-led.

Yes—if the brand is performance-ready. We often work with early-stage brands, but only after ensuring core fundamentals like offer clarity, pricing, landing pages, and tracking are in place. We don’t burn budgets just to “test blindly.”

We work as an extension of your team, not a plug-and-play vendor. Regular feedback on lead quality, sales conversations, and on-ground insights helps us optimise faster and scale more sustainably.

Early performance signals typically show within the first 21–35 days, especially around CPL stability, lead intent, and conversion behaviour. Sustainable scale happens after validation—not overnight.

No—and that’s intentional. Thrivix may not be the right fit if you’re:

  • Looking for cheap leads or instant scale
  • Focused only on impressions or traffic
  • Not open to improving funnels, offers, or sales processes
  • We work best with founders who value clarity, accountability, and long-term growth.

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