Proven B2B Growth Through Performance Marketing

Explore real B2B performance marketing case studies that showcase proven strategies, measurable ROI, and growth-driven results. Learn what works and apply it to your business.

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Our Clients Hall of Fame

Chemco Industries

Chemco Industries is a leading manufacturer specializing in PET Preforms and sanitary-grade menstrual cups, serving diverse B2B clients across packaging, FMCG, and allied industries.

Chemco Industries required a dual-channel growth strategy to:

  • Strengthen brand visibility through performance marketing
  • Generate high-intent, decision-maker–level B2B leads via direct outreach
  • Improve lead quality and reduce overall cost per lead across digital platforms

Thrivix Media Solutions executed an integrated B2B growth strategy involving:

  • Performance marketing campaigns focused on brand awareness and lead generation
  • A targeted LinkedIn outreach campaign with 1,200+ personalized reach-outs, aimed at:
    • Purchase Managers
    • NPD Heads
    • Packaging Engineers
    • Founders & Key Decision Makers
  • Google Ads optimization, combining:
    • Generic and exact-match keywords
    • Location-specific search terms (e.g., PET Preforms in Ahmedabad, PET Preforms in Chennai)
    • Intent-based keyword structuring to expand reach while lowering CPL
  • 15+ qualified per month with B2B responses organically, opening multiple new business opportunities
  • Google Ads lead quality improved to 35–45% qualified leads, compared to ~10% earlier
  • Reduced overall CPL through refined keyword and location targeting
  • Stronger engagement from relevant, decision-making profiles

Users

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Users

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Users

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Jaggi Exports

Jaggi Exports is a restaurantware export company supplying Indian restaurantware to restaurants across USA, Canada, and Australia, with a strong focus on Indian cuisine establishments.

The primary challenge was to:

  • Reach and engage Indian restaurant owners in international markets
  • Generate qualified B2B leads for niche Indian restaurantware products
  • Improve lead quality while reducing overall cost per lead (CPL)

Thrivix Media Solutions implemented a structured international B2B lead generation strategy:

  • Created product-focused creatives showcasing a wide range of Indian restaurantware
  • Used clear, intent-driven CTAs tailored for restaurant owners
  • Launched country-specific campaigns across USA, Canada, and Australia
  • Tested multiple audience and creative combinations to identify top performers
  • Consolidated winning audiences into a single optimized campaign to improve scale and reduce CPL
  • Implemented regular funnel optimization to improve lead-to-conversion rates
  • Initial CPL: ~₹950 with ~10% lead qualification
  • Optimized CPL: ~₹200 per lead
  • Lead Qualification Rate improved to 35–40%
  • Consistent funnel improvements led to regular monthly purchases
  • Delivered sustainable growth over 15–18 months of continuous optimization

Users

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Users

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Users

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Frequently Asked Questions

We work best with D2C, B2C, and B2B brands at the 0–1 and 1–10 stage that are focused on profitable, repeatable growth—not vanity metrics. If you care about CAC, ROAS, lead quality, and long-term scalability, we’re a strong fit.

We don’t guarantee numbers upfront. Instead, every engagement starts with a 21–35 day performance experiment to validate your offer, creatives, funnels, and lead quality. Once we see what’s working profitably, we scale with clarity and control.

Most agencies stop at running ads. We don’t.
Thrivix goes beyond the ad account—into tracking, landing pages, funnels, sales handoffs, and conversion bottlenecks. Performance isn’t about traffic alone; it’s about systems that convert consistently.

We work across Meta (Facebook & Instagram), Google Ads, LinkedIn Ads, and TikTok Ads, choosing platforms based on where intent, attention, and scale opportunities exist for your audience. Platform selection is strategy-led, not trend-led.

Yes—if the brand is performance-ready. We often work with early-stage brands, but only after ensuring core fundamentals like offer clarity, pricing, landing pages, and tracking are in place. We don’t burn budgets just to “test blindly.”

We work as an extension of your team, not a plug-and-play vendor. Regular feedback on lead quality, sales conversations, and on-ground insights helps us optimise faster and scale more sustainably.

Early performance signals typically show within the first 21–35 days, especially around CPL stability, lead intent, and conversion behaviour. Sustainable scale happens after validation—not overnight.

No—and that’s intentional. Thrivix may not be the right fit if you’re:

  • Looking for cheap leads or instant scale
  • Focused only on impressions or traffic
  • Not open to improving funnels, offers, or sales processes
  • We work best with founders who value clarity, accountability, and long-term growth.

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