The power of Facebook Pixel is that it helps advertisers understand users across devices. This not only enables accurate conversion tracking but also helps build a better target audience. The only challenge over here is that the user must be logged into Facebook to track the data.
With Advanced Matching feature, Pixel sends hashed data of email, name, city, date of birth as additional Pixel tracking parameters. The new Facebook Advanced Matching Pixel allows brands to use even more parameters to track consumer actions and conversions in a sharper way.
What is Facebook Advanced Matching?Pixel Advanced Matching helps advertisers connect their customer data with Facebook Audience. Data inputs such as email addresses, phone numbers and other demographic data are collected on the website and are matched with the Facebook audience to give better results to the advertisers.
Get Started with Advanced Matching:- Go to the Events Manager
- Click on Pixel
- Click on Settings
- Turn on Automatic Advanced Matching Benefits of Advance Matching:
Automatic advanced matching can improve the performance of your ads. It increases your custom audience size, attributes more conversions, offers better optimization, and higher reach for re-marketing campaigns. People have seen 27% increase in attributed conversions after enabling advanced matching.
How does Facebook Advanced Matching work?Facebook Pixel collects hashed customer data from our website during the process like checkouts and registrations. Later, they use the hashing process to transform data for security reasons. They use the same data to match people visiting your website with the people on Facebook to give more attributed conversions for Facebook Campaigns.
Note: Pixel Advance Matching does not collect any sensitive information, such as passwords or financial, health or government data.
Try advanced matching on Pixel soon if you haven’t yet. In case you have already tried your hands on it then all excited to know your experience, do share it in the comments.
