According to Business Today, there is an 85% increase in Social Media usage amid Lockdown. With the increasing usage of social media and now after the Tik-Tok ban and launch of Instagram Reels, the usage would see a sharp spike. All old companies and emerging start-ups would be wanting to invest their marketing budget in Social media Ads as it would help them reach out to their audience at a minimal cost.
Leveraging Facebook Advertising:Recently, Facebook announced its News Feed algorithm. This implies that if you are not sponsoring your content, your ads won’t be reaching your audience.
- Facebook Advertising will increase the chances of your Ads to reach out to your specific target audience as people spend most of their time on Social media in this lockdown.
- Amid lockdown all companies and start-ups would have cut short their marketing spends.
- Even a business with an initial budget of Rs. 500 can create an effective campaign on Facebook Ads manager to drive traffic to their website. This would enable small businesses to run their ads with minimum marketing spends.
- Facebook Advertising would help you select your objective of the Ad. The objectives can be brand awareness, driving traffic to your website, generating engagement for an image or a video.
- Moreover, you can set up Facebook Pixel (a blog post on this is coming soon!) to run conversion campaigns which would help you for pay per conversion. By installing it, you are basically informing Facebook that it could charge you when a customer completes a registration, visits a specific page, or buys a product from your website.
- You can use Facebook advertising to reach a specific persona based on online behavior, interests, demographics, location, and other crucial data points.
- Facebook Ads manager would help you with end-to-end, critical metrics. By large, it allows you to monitor and optimize your Ads real-time.
- Ads Manager also allows you to select placement and device. You can conveniently choose the option: Desktop or Mobile. With the new Automatic placement feature, it allows the system to make most of your budget by showing your ads on best performing placement and device.
- Using Ads Manager, you can run an Ad for any type of content, be it Single Image, Single Video, Slideshow, Carousel.
With people spending 4-6 hours a day on Facebook and Instagram, it becomes one of the most lucrative social media channels to run ads on. Because there are no other channels which effectively lets you reach your target audience. If you are running Facebook Ads then you are just one step closer to reaching your target audience and acquiring them at a minimal cost. Make the most of it while it is still around!
